Our Goal

Designed with the busy professional in mind, our goal is to minimize the number of products in your makeup bag so that you can spend less time worrying about what you put on your face , and more time walking boldly into the rooms where you impact lives, businesses and outcomes.

Lip.

Longwearing mattes, hydrating glosses and exfoliating lip treatments. We have everything you need to keep your lips kissable, noticeable and fashionable. 3 products, 3 shades, carefully curated to complement all skintones.

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Lash.

Use our volumizing, lengthening, long wearing mascara day and night to captivate audiences, colleagues and that special someone. Want more "Wow - factor?"

Add - on our easy to apply magnetic lashes. Each kit includes a day look, night look, magnetic, liner, applicator and bag.

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Brow.

Longwearing Smudgeproof, Waterproof, Conditioning Brow products that last all day, encourage hair growth and hold your brow in place. Check out our brow pencils and brow gels.

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Who we are...

A cosmetic brand designed to simplify your beauty buying experience with custom colors that have been curated from the kit of a professional makeup artist and tested on women in every industry and every skin tone. We've done the hard work of identifying products that are high quality, long wearing and versatile. These are products that you can confidently wear in the board room, at a gala and for a night put with the girls. Think work appropriate brows, lashes and lips that can also be worn for every occasion.

Our promises to you:

1)   We promise to stay current on the trends and simplify them by curating shades that work
for all skin tones, all workplaces and are “on trend”.

2)   We promise to minimize our product selection, never overwhelming you with too many options. We know what it feels like to run into a store looking for the perfect red lip and being presented with 20 options. You don’t have to worry about that with us. We have found the perfect red lip. There is only one and we will show you
how to wear it.  

3)   We promise to always deliver high quality long wearing products that will get through a busy work day and hopefully happy hour. Yes, our products are longwearing, smudgeproof and maskproof (with the exception of the glosses of course.

4)   We value pay equity and we promise to pay our employees fairly. All of our products are priced to sell and priced to ensure our company’s ability to respond to inflation in order to pay all employees a living wage.